Wednesday, January 11, 2012

My take on the auto show: Tone was more confident, show looked great, but still conservative as far as new car introductions with most makers introducing just one new vehicle, and some of them none. Ford brought out the new Fusion a great looking car. Dodge introduced a compact and a throwback to another era….the new take on the Dodge Dart. GM spent a lot of time talking about the Chevy Sonic- a subcompact I love…and they are trying to reach the audience-kids-who will buy this car..even though their research says 54 per cent of young adults would rather be online than driving!!! Ford had an entire media section reserved for BLOGGERS NOBODY talked about all electric cars. The consumer is still leering of them. Hybrids were introduced..including a couple of new Benz models…but to lukewarm response because sales of these are minute. CUVs are still hot..even Maserati introduced one-a concept- called if you can believe it the Kubang. I say kapow to the kubang Hyudai has all the fun..They waltzed away with car of the year award for the Elantra..and introduced a new 200 horsepower turbo version of the Veloster. In the fashion department I thought the men in general both car makers and media (especially European) had cooler clothes, haircuts and glasses –than the women.

The new Porsche introduction at the auto show in Detroit (North American International Auto Show) was a 911 Cabriolet.

No comments:

Post a Comment